This is a question asked by a recent nominee. It’s a good one. Feel free to comment if you have your own helpful tools.
Q: Where do I start in writing a Hot Mommas Project case?
A: Sign in, go to the case competition page, and browse the links on the right for tutorials and sample cases.
If it were me, I would approach it as follows:
1. Browse the steps of the case wizard after signing in and going to the case competition page.
2. Print the written tutorial, review the sample case. There are audio tutorials and most recently, a video tutorial (fast forward to 1.50).
3. Brainstorm a time in my life where I had a huge professional challenge, and then do the same for a huge personal challenge. Think of a specific story to embody those points in time (E.g. Vanessa walked into her office and saw a sea of paper and staff waiting for her….).
4. Write discussion questions to drive readers to really ponder and learn in the areas of yorur professional and personal challenge (e.g., Vanessa mentions her primary professional challenge is marketing her business. Review the appendix for her thoughts on marketing. Then perform a Google search on “guerilla marketing” and make 3 suggestions for Vanessa).
5. Click “Publish” by December 15 – You’ll be entered into a drawing for a fabulous Beijo bag.
Hint: As a wrap up, press rewind back to the time you were a student. If you were a case in a chapter of a textbook – what chapter would that be? Then…
a. Include stories, thoughts, and a couple lessons in the text of the case to support a discussion of that “chapter” among readers. – Include some links in your appendix to drive home that focus.
b. If you are tempted to make your case 100% about “here’s what I’ve figured out,”press the pause button. Hold back, and let the readers figure out some of it. You can include your “here’s how I did it” in the teaching notes section (a guide to instructors).
Hope this helps! We have phone and email coaching, so, feel free to get online, throw something up there, have fun with it, and then send out a lifeline for help or feedback.
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